People. Our value.

The team makes the difference, but every great team needs a great captain. Umberto Mazza is our creative director. The founder of the Insight Adv Ltd.

The choice of the people with whom you work is of fundamental importance and the attention we devote to this is maximum. Over the years we have selected and chosen the best professionals, thus building a dense network of collaborators and partners, each with their specific skills and qualities, who regularly collaborate with the Insight Adv Ltd.

A great team of professionals, graphic designers and creatives, who, coordinated by Umberto Mazza, the founder and creative director of the agency, is able to satisfy every need of customer communication at 360 °, guaranteeing quality of service, speed and above all the optimization of management costs of each project.

Umberto Mazza

Born in 1970. Creative Director, copywriter, graphic & web designer, digital marketing manager, photographer and videomaker.
A creative strategist with a curious mind and a multidisciplinary soul.

Journalism and storytelling

He began his career in journalism, writing and designing for local publications such as Il Caffè, Il 42, Giovani Insieme, and La Tribù Sotterranea.
He worked with the interregional broadcaster Retenews as an editor and speaker, also gaining experience in video production: directing, filming, and editing.
As a freelance reporter, he created international photo and video reports, including work from war zones.

Archeology and chronicles

As a correspondent for Il Mattino, he collaborated with the Herculaneum Archaeological Park and contributed to the rediscovery of the ancient “Villa and Baths of the Epitaph”, buried during the eruption of Mount Vesuvius in 79 A.D.

Training, digital and web

He coordinated the development of e-learning modules for ISI srl and Fastcom srl as part of the “Teleformare” project funded by the Tuscany Region.
He served as an expert lecturer in e-commerce for post-qualification courses at the “Isabella D’Este” Vocational School.
He worked with Edidue srl and Bloom Adv on graphic and digital projects for Vodafone Italia, including campaigns for Southern Italy’s Marketing Area and national GDO.

Insight Adv and clients

In 2006, he co-founded Insight Agency with Olga Botova – today known as Insight Adv, where he has served as Creative Director.
He has led creative and communication strategies for:

• Vodafone Italia

• CSF – Centro Servizi e Formazione

• Insieme srl – Social Enterprise

• Mondo in Cammino

• Leading e-cigarette brands: Esigitaly, Nuvole d’Aromi, Independent Smoke, Omega

He also coordinated communication activities for major social projects such as Cresci, Pisla, Sostha, Oltre, Combattiamo la dispersione and Geni.A.

SloU Cobra – The musical identity

Under the alias SloU Cobra, he has released original tracks in English blending dance, blues, reggae and hip hop.
Since 2024, his music has evolved to include Italian-language songwriting and production.

Writing

In March 2025, he published his first novel, "Lettere dal cielo", a powerful story that merges memory, emotion and spirituality.

Memberships & recognition

He is a registered SIAE author, composer, photographer, screenwriter and director (Musica, Cinema, DOR, OLAF).
He is a member of Q-Design and the Italian Web Design Association.