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Glossary
Un glossario chiaro, essenziale ed accurato, per aiutarti a comprendere meglio il linguaggio del marketing e della pubblicità.
Glossaries
| Term | Definition |
|---|---|
| ROAS | ROAS is the acronym for Return On Ad Spend. It is a crucial marketing metric (KPI) in digital marketing that measures the gross revenue generated for every pound spent on a specific advertising campaign. In short, it answers the question: "How many pounds do I earn for every pound I invest in advertising?" |
| Retention | Customer Retention is the full range of activities and strategies implemented by a company to retain its customers over time. As a metric, the Retention Rate measures the percentage of customers who remain active (e.g. continuing to purchase or renewing a subscription) within a defined period. |
