It's a Tuesday morning in late September 2026, around ten past eight. In the studio here in Caserta, the light is still struggling to filter through the half-closed shutters, leaving the room in that bluish half-light typical of an autumn that's starting to make itself felt. On the dark solid-wood d...
There's a biting cold this morning in Santa Maria Capua Vetere, the kind of damp that gets into your bones and doesn't let go until midday. I'm sat under the portico near the Criminal Court, on Via G. Bonaparte. The pale stone columns and the red-brick building behind me seem to soak up the uncertai...
Tuesday morning, 12 May 2026. The light slices the room into strips through the half-closed blinds. Outside, the traffic on Via Ferrarecce crawls along, mixed in with the hum of an industrial fridge drifting over from the courtyard. On the table, a cup of coffee gone cold, forgotten next to t...
Henri Cartier-Bresson, today, in Italy, would risk an avalanche of legal challenges before lunchtime. It's a stark image, I know. But it represents the complex reality we photographers reckon with every time we step out the door with a camera round our necks. Street photography, the genre that docum...
Naples. A Tuesday of fine, drizzly rain — the kind that makes the cobblestones of the old town shine like dark mirrors. I'm in a client's studio. The window looks out towards Castel dell'Ovo. Sitting across from me is Antonio. Antonio is no novice. He's a man who built a small empire starting from a...
The Opt-in Page is an essential tool for a Lead Generation strategy that aims to find qualified contacts (leads) to transform into customers. Do you want to understand what an Opt-In page is in detail and how to design one that is truly capable of converting? Here you will find the answers yo...
We have often talked about the importance of defining your Buyer Persona ( here , again here and here ), to define and choose the customers you want to relate to. A key element for increasing the business of your company or business and an indispensable figure for an effective Inbound Marketing stra...
What is meant by privacy policy, why every website should adopt a disclosure that clearly illustrates the ways in which user data is collected, used and managed and what the penalties are foreseen in case of failure to comply with the GDPR Those who manage blogs, e-commerce or Internet sites have a ...
Instant messaging is, to date, the preferred means of communication for most people, both in personal and business spheres. Reports and statistics confirm this: the reasons are linked to the greater speed and ease of communication combined with free of charge, ease of use and immediate availability ...
From 9 January 2022 , the owners of all websites will have to comply with the new Cookie Guidelines issued by the Privacy Guarantor on 10 June 2021. The provision indicates which rules to apply to reading and writing operations within a user's terminal, with reference to the use of cookies and other...
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