There are numerous ideas and suggestions on how to increase sales, but it is essential to focus on a few key elements: The sales processThe sales techniques applied Selling more means improving your ability to successfully close more deals, thanks to a well-structured sales process and the use of th...

The briefing is a crucial phase in which all the information needed is collected to allow the marketing and communications team, and consequently all the departments involved, to develop an effective strategy. In this initial phase, the company or agency in charge acquires a detailed vision of what ...

The use of WhatsApp as a communication tool with businesses is becoming increasingly widespread around the world, and the latest studies confirm this. According to research conducted by Nielsen, a global leader in market measurement and analysis, among a sample of users from 14 different countries, ...

If you know me or follow me, you already know that I strongly advise against cold calling in professional sales. But I understand that there are times when finding "warm" prospects is like looking for a needle in a haystack. In these cases, cold calling can still be a winning strategy in the world o...

Does Your Vision Need a Launchpad? Here's Your Blueprint for Propelling Your New Ideas or Products into the Business Sky. Whether it's a groundbreaking idea, an innovative product, a newly birthed service, or a freshly renamed brand, launching it into the market requires a well-thought-out strategy....

To ensure business continuity and withstand competition, every entrepreneur must focus on the search and acquisition of new customers. Initially, it is crucial to understand how to identify contacts interested in purchasing their services, initiating negotiations that can result in temporary trials ...

The Media Kit is an essential tool for companies aiming to communicate effectively with both their customers and journalists. In this article, we'll explore the definition and contents of a Media Kit, the advantages it offers to businesses, along with some tips on crafting a professional and appeali...

The topic of psychology related to sales, clientele, and strategies to close more sales can seem as complex as the answer to the question 'how to close more sales.' I would like to examine these topics in a simple way, offering useful insights to those entering the world of sales or facing difficult...

Do you wish to keep your business competitive? Are you trying to identify errors beforehand or avoid them altogether? Are you curious to know whether you're meeting your goals or completely veering off course? In an ever-changing economic landscape, the role of Internal Audit emerges as an indispens...

Google Activity Profiles (formerly known as Google My Business) is a tool of universal accessibility, much akin to social channels, if we consider it an unconventional Google social network. It serves as an informative, promotional, and free customer contact channel, capable of creating a significan...

Do you know the saying, 'Teamwork divides the tasks and multiplies the success'? If you're not familiar with it, it's time to jot it down in your agenda or stick it on a note on your desk and read it every day. In an increasingly dynamic and competitive business world, the success of our enterprises...

WhatsApp is a hidden ace that many companies are beginning to discover, but not enough yet. This tool, which is now a part of all of our lives, offers a personal and engaging communication channel with users and customers, paving the way for solid and lasting relationships with your audience. That's...

There are topics for which working online is considerably more challenging than others. Beyond the technical challenges that each subject presents, there are certain subjects that fall under the category "Your Money Your Life" (YMYL), an American term coined to group topics that can have a significa...

  There are different methodologies for the sales process based on the recognition of customer profiles and personalities. However, these methodologies can be complex to learn and use. Not only is it difficult to correctly identify a customer's profile, but it is equally difficult to remember h...

In a context characterized by increasing competition and a rapidly changing and competitive world, it becomes essential to develop an effective strategy to stand out in your market sector and gain visibility and recognition in the mind of the average consumer. The latter is often bombarded with new ...

The answer to the question of what the characteristics of a successful salesperson are is not immediate because it depends on a series of factors and skills that will be explored in detail in this article. However, before delving into the topic, it is important to provide a brief introduction. It is...

Local SEO, short for Local Search Engine Optimization, is a fundamental strategy for businesses looking to improve their online visibility among a geographically nearby audience. Its primary purpose is to increase web traffic from local searches while also enhancing the business's visibility. Key ac...

Expansions, acquisitions, mergers, and other similar strategies, even if profitable in the long term, create a lot of confusion in customers' minds regarding the products and services the company offers and make them less willing to make purchases. The only way to escape from this chaos is to establ...

Regardless of your status, whether you are an entrepreneur with a large team of employees, a freelancer, a retailer, or a sales agent, the web offers enormous potential to expand your customer base and increase your company's revenue. It is essential to understand that ignoring the online aspect of ...

When you enter the world of programmatic advertising, you realize the wide range of advertising formats available. These formats can be leveraged to achieve a variety of goals, both related to branding and conversion. But how do you choose the right format for each stage of the funnel? The Conversio...