There's a fundamental misunderstanding that still circulates dangerously through the corridors of many companies and the offices of established professionals, from Naples to London, from Caserta to Manchester. It's the idea, reassuring but lethal, that a website is a sort of "digital brochure". A 2....
I’ll tell you a story from mid-2024, though I could’ve easily lived through it this morning. A business owner from Caserta gets in touch — one of those blokes who built a metalworking firm from the ground up with proper hard graft, the kind that gets your hands greasy and teaches you the value of ev...
It was a March evening — the kind where the wind off the seafront at Portici forces you to turn up your collar even though spring is technically just around the corner. I was sitting in a small office a few steps from the royal palace with a long-standing client of mine, a craftsman from Ercolano. O...
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