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C2C
Glossaries
| Term | Definition |
|---|---|
| C2C | The C2C (Consumer to Consumer) model describes commercial transactions that take place between private consumers, often mediated by a digital platform. In this system, users can sell, exchange, or offer products and services directly to other users, without the direct involvement of a manufacturer or distributor. Purpose / Why it’s importantIt helps facilitate peer-to-peer exchange, making it easier to buy and sell second-hand, handmade, or digital goods. It’s important because it promotes more collaborative and sustainable economic models, where value is generated by the community and resource sharing. When it’s used / In which context it’s usefulIt’s typical of platforms such as eBay, Vinted, Subito.it, Etsy, or Facebook Marketplace, where users manage their own listings independently. It’s also useful in areas like car sharing, short-term rentals, or freelance services, where trust between users is supported by reviews and reputation systems. Practical exampleA user lists a jacket they no longer wear on Vinted; another user buys it via the app, which ensures transaction security and shipment tracking. Both gain value from the exchange — one clears space, the other saves money. Extra insightC2C is one of the foundations of the sharing economy, where technology turns human connections into economic opportunities. The success of these models depends on trust, transparency, and ease of use. |
