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Glossary
Un glossario chiaro, essenziale ed accurato, per aiutarti a comprendere meglio il linguaggio del marketing e della pubblicità.
Glossaries
| Term | Definition |
|---|---|
| A/W | In the context of media planning , A/W stands for Alternate Weeks . It's a scheduling strategy that involves scheduling ads (TV/radio spots, print ads, digital releases) non-continuously, alternating between a week of presence (ON) and a week of absence (OFF). |
| ASA (Strategic Marketing) | In strategic marketing, ASA is the acronym for Strategic Business Area . It's a concept that identifies a specific business area, that is, a portion of the market (a "business within a business") in which a company decides to compete. An ASA is defined by the intersection of three dimensions (according to the Abell model): the customer groups addressed, the needs (or use functions) satisfied, and the technologies used to satisfy them. |
| C.C.U. | The C.C.U. (Camera Control Unit) is a remote control unit that enables real-time adjustment of the technical parameters of a professional camera during filming. Through this device, the director of photography or video operator can modify parameters such as exposure, white balance, gain, colour gamut and other crucial settings without having to physically intervene on the camera. It's an essential tool in broadcast productions, cinematography and high-level television studios. |
