Comparative anatomy of the opening: genre and territory
Portici, Granatello pier, 1990. It's pouring, and the car is parked along the pier, the windows steamed up from the inside until nothing gets through any more.
It's not the Granatello you know today, the nightlife spot, the city's living room. In 1990 the port area was something else entirely. Even in the morning the pier was hardly visited. It came to life in the early afternoon, when the fishing boats came back in: an hour, an hour and a half of activity, then the quayside emptied and the place went quiet again.
I'd been there since early afternoon with my girlfriend at the time. We were waiting for the pier to empty so we could be left alone, and in the meantime we'd each opened our own novel. Hers, mine: two different books. Pino Daniele was playing on a cassette.
I don't remember the titles. I try every time I tell this story and they never come. I remember the windows, the rain, the desire we each felt for the other, which you could sense without anyone saying a word, and which made the waiting electric.
I read those first pages right there. You won't find a testing ground like that in any writing manual.
These days I read elsewhere. Often in London, at the airport, at Stansted, waiting to board and then on the plane. Almost always on an ebook. Sometimes I start a new book right there at the gate, without having planned it. The pier and the gate have one thing in common: in both, I read while I wait.
Here's the thesis, and I'll defend it to the last line. The rule of the opening changes with genre and with territory. The pact doesn't. The pact is the promise the first page makes to the reader, and the price it asks of them to come in. And territory isn't just where the writer comes from. It's also where the reader reads.
Why a comparative anatomy
In The opening doesn't forgive I did the post-mortem on deadly openings: infodumps, weather, waking up, flashbacks. A list of mistakes, with the cure alongside. It's useful, and I'd do it again.
This one does something different. That article tells you what not to do. This one tells you where the same move is a mistake and where it becomes a trademark.
Comparative anatomy starts from the idea that two different organs can do the same job. A wing, a fin, an arm: different structures, same problem to solve. Openings work the same way. A thriller and a nineteenth-century Russian novel start in wildly different ways, but they're solving one problem: persuading someone to stay.
A quick note on method, because I know how easy it is to turn a culture into a caricature. What you'll find here are tendencies, not laws. For every tendency I've put in a counterexample, because a well-chosen exception tells you more than ten confirmations.
On one point I'm firm. Anyone who tells you 'an opening works like this' without saying which genre, which country and which reader is selling you a recipe with no ingredients. The pizza maker in Naples and the chef in London don't cook their pasta the same way because they're not serving the same dish. But both of them watch the clock.
The grid of seven questions
To compare things this different, you need a tool that doesn't change from one book to the next. I use seven questions. I've put them in order because the answer to each one shapes the next.
| # | Question | What you're looking for on the first page |
|---|---|---|
| 1 | Who is speaking? | A voice, a narrator, an authority. Do you know who you can trust? |
| 2 | Where and when are we? | A place and a time, even if it's only a hint |
| 3 | What question is left open? | What the reader wants to know and doesn't know yet |
| 4 | What rhythm does it have? | Short sentences, long periods, pauses: the speed of reading |
| 5 | What pact does it sign? | What it promises and what it asks for in return |
| 6 | How much does it cost to get in? | Names to remember, context to grasp, patience required |
| 7 | What does it take for granted? | What the reader must already know for the text to work |
Every question comes with a one-minute test: read the first page, close the book, and try to answer within a minute. If you can't, either the opening hasn't decided anything, or you read it distractedly. Either way, as far as you're concerned, it's lost.
The first three questions are in every manual. The last two aren't, and that's where it gets interesting. Entry cost and what's taken for granted are the two levers that change the most from one tradition to another. More on that shortly.
First, though, the pact. I'm defining it in practical terms, because the word gets thrown about so much it ends up meaning nothing:
The pact is a promise, a cost and a question. The promise is what the text assures you it will give you. The cost is what it asks of you in return. The question is the thread that keeps you hooked while you pay. Take away any one of the three and the opening is standing on two legs.
If you want to dig into the thread that keeps you hooked, I cover it in the hook. Here we treat it as one of the three parts.
Genre: every room has its own door
Genre is a contract that's already half signed before the first line. The cover, the imprint, the wrap-around band: the reader arrives with an expectation. The opening confirms it or betrays it. Here's how the anatomy changes from one room to the next.
Thriller and crime: the corpse as a question
Here question 3 runs the show. The genre exists to keep a question open, and the opening usually opens it straight away: a body, a disappearance, an anomaly. The entry cost is low, and the promise is clear: I'll give you back the order I've just broken.
Take Gorky Park by Martin Cruz Smith, 1981. Three bodies in a Moscow park, faces and fingerprints removed. A small, absurd clue, the ice skates on the woman's body, leads the investigator Arkady Renko to a name: Irina Asanova. The novel promises a puzzle and starts handing it over immediately. The body, the clue, the name: the genre delivers its question right away.
And Commissario Ricciardi? Il senso del dolore, by Maurizio de Giovanni: Naples, 1931, the tenor Arnaldo Vezzi found dead, drained of blood, in his dressing room at the San Carlo, dressed as a clown. The body is the bait. But the place matters as much as the body: Fascism, the theatre, a city that in those years looks at itself in the mirror.
Same genre, different territory. Renko drops you into a Soviet Moscow that the author assumes you know little about. Ricciardi drops you into a Naples whose music the Italian reader already carries inside. Question 7, what does it take for granted: that's where the two roads part. I'll come back to both further on, because I'm reading them, and the way I read them is part of the thesis. For the structure of the genre, you'll find everything in how to write a crime novel and in how to create tension.
Fantasy: the name as currency
In fantasy the entry cost is high by nature. The reader has to learn a world. The opening doesn't explain, it suggests. A mental map that fills in piece by piece, a name that sounds as if it had always existed. The risk is the infodump (mistake number one in my post-mortem), and the defence is to do what the carpenter in Caserta does: don't show all the wood, show where he gets it from. I've written about this at length in iceberg worldbuilding for fantasy and romantasy.
Question 7 is a double-edged sword here. If you take too much for granted, the reader gets lost. If you take nothing for granted, the world feels like a pantry. The craft is in staying in the middle.
Horror and gothic: waiting as furniture
In horror the opening sows unease without naming it. House, road, silence. Question 3 is 'what's wrong?' and the answer is slow in coming. Tension builds by accumulation, and rhythm (question 4) does more work than plot. You'll find the piece on houses that empty out in how a ghost story is born.
Rebecca, by Daphne du Maurier (1938), is an instructive case. It opens with the narrator's dream: the return to Manderley. In my post-mortem the dream is a deadly opening. Here it works, and I'll tell you why in the section on rules being broken. For now I'll just say that the dream isn't a postponed waking up: it's a promise of return.
Romance: voice before plot
In romance, what holds the reader is intimacy. The opening introduces a voice and a desire, and promises that the desire will get an answer. First person is common, the entry cost is low, and question 3 is often already in the title. For the clichés to avoid, I'd point you to the guide to romance without clichés.
Memoir and autobiography: the oldest pact
Here the pact has a name. The Frenchman Philippe Lejeune called it the autobiographical pact: author, narrator and character are the same person, and the reader signs up believing that what they're reading really happened. It's the strictest contract of all, because the price of betrayal is trust.
That's why the opening of a memoir needs something that elsewhere you can put off: a place and a date. I know this from the work I do on my own scenes. If I say Portici, the Granatello, 1990, I'm telling you that what follows happened. If I say 'one summer evening in a small town in the South', I'm telling you it could be true for anyone. The second isn't a pact, it's an atmosphere.
The fairy tale: the formula as ritual
Vladimir Propp, studying Russian fairy tales, identified thirty-one recurring functions. Within that system the opening isn't a hook, it's a formula: a ritual threshold that says 'from here on, time is different'. The reader who knows it doesn't ask 'what happens?', they ask 'how will they tell it this time?'. The fairy tale doesn't want to surprise you, it wants to welcome you. Its entry cost is almost zero because what's taken for granted is everything.
Genres that aren't literature: copywriting
I've left until last the genre I've worked in most. In an advert, a homepage, an email, the first line is everything, because there's no second chapter. Here the entry cost has to be practically zero and the promise immediate.
In 1926 John Caples wrote an advert for a correspondence music school whose headline put the reader inside a scene: the room, the piano, the friends laughing. He gathered his method (test, measure, rewrite) in 1932 in Tested Advertising Methods. In 1958, for a Rolls-Royce, David Ogilvy had the opposite idea: a precise technical fact about the noise in the cabin at speed, with the electric clock as the star. Bill Bernbach, Julian Koenig and Helmut Krone, for Volkswagen in 1959, chose subtraction instead: Think Small.
Three copywriting traditions, three ways of signing the pact. A scene, a fact, a renunciation. None of the three does what the manual says.
And today? From the point of view of Berto, a Campanian businessman who looks you in the eye before handing over his communications, the first line of a homepage is a handshake. From the point of view of Bobby, who's having his pint in Manchester looking for the truth and not colourful slides, it's the one-minute test. Both of them want to know, in one sentence, who you are and what you'll cost me. If you want to see how I've taken it apart for the web, there's the hero section; for the relationship between promise and headline, payoff and headline; for the first line that talks about you, the 'about me' page.
Territory: where it's written, where it's read
Now I'm changing axis. Genre tells you what you're promising. Territory tells you what language the promise is read in. And by territory I mean three things together: language, the publishing system, and the reading ritual.
Italy: the city and the landscape as the first character
My view is this: in the Italian tradition, place is never backdrop. Ricciardi opens on a precise Naples and a precise era, and that's no accident. But think of Manzoni too, who in The Betrothed starts from the branch of Lake Como, with a long, unhurried landscape. The modern rule says don't open with the landscape. The master of the Italian novel did, and he built a nation.
Another counterexample: Italo Calvino, in If on a winter's night a traveller, opens by addressing the reader and describing the act of settling down to read. An opening about the act of reading while you're doing it.
What ties them together, in my view, is that in all three place and voice come before action. It's a tendency, and these three exceptions confirm it more than they disprove it.
United Kingdom: voice, class, the unsaid
In the UK the narrator is a character. You've already got Austen and Orwell in my post-mortem; I'll leave them there. I'll add Rebecca, which I mentioned above: a nameless narrator who starts from a dream and takes it for granted that you know what it means to go back to a house where you were never the lady of the manor.
English also has a trait you can hear in the pubs of Southwark and in meetings in Hackney: the unsaid is a pact. Reticence says it, a five-word quip says it. A British reader will accept an opening that doesn't explain, because they trust it'll explain later. In my experience the Italian reader wants to know first who's talking to them. It's not better or worse. It's a different negotiation.
United States: the workshop and the scene
The United States has an institutional fact that carries weight: in 1936 the Iowa Writers' Workshop was founded, the first big university creative writing programme, under the direction of Wilbur Schramm. From there, and from the programmes that followed, come many of the rules we now repeat as if they were natural: show, don't tell, start in scene, cut the infodump. They're rules born in a context, then exported as truths.
The counterexample is right at the heart of the canon: Moby-Dick. Before the novel's first sentence, Melville puts an 'Etymology' and a series of 'Extracts'. The reader pays an encyclopaedic toll before boarding. It's the opposite of the manual.
France: form as a moral question
To understand France, a single idea will do: writing as an act that takes a stance. Roland Barthes, in Writing Degree Zero (1953), put Camus's The Stranger at the centre as an example of transparent writing, colourless, almost neutral. Neutrality is a choice, not a lack.
On the other side there's Flaubert, who in Madame Bovary opens with a collective 'we' that disappears after the first chapter. A narrator who's born and dies within a page. You can do that because the French reader recognises the form as discourse.
If I'm getting one generalisation wrong, it's this one. Saying 'France does X' is always an approximation. All I'm saying is that when I read a French opening I ask myself first how it's written and then what it's about, and with others that doesn't happen to me.
Spain and Latin America: the voice that gets lost, time that bends
Here the counterexample is born inside the canon: Cervantes opens Don Quixote with a narrator who declares he doesn't want to remember the name of the place. The modern novel begins with a declared omission. Later on, in Latin America, Juan Rulfo in Pedro Páramo sends a son to Comala in search of a father, and the region turns into a land of voices. You'll find Márquez already in The opening doesn't forgive, so I won't repeat him here.
The common feature is non-linear time, declared straight away. The pact is: don't trust the clock. Anyone coming from crime fiction feels uneasy, and they're right to. It's a different contract.
Russia: entry cost as proof of seriousness
Here the entry cost (question 6) is deliberately high. Names with patronymics, diminutives, titles, an irony that requires you to know the social codes. The non-Western reader often hits a wall right there. But there's a historical reason, and it's worth understanding.
Many of the great nineteenth-century Russian novels came out in magazines: in The Russian Messenger (Russkij Vestnik) appeared Tolstoy's The Cossacks (1863), War and Peace (1865-69), Anna Karenina (1873-77), and, by Dostoevsky, Crime and Punishment (1866), The Idiot (1868), Demons (1871-72), The Brothers Karamazov (1879-80). A reader who meets a novel in that format has time on their side. They don't decide in a minute whether to stay. They decide over the course of many issues.
This changes the geometry of the opening. Tolstoy opens War and Peace in a drawing room, with a conversation, in French: the Russian reader of the day recognised the language as a mark of class. Gogol turns a lost nose into a case with a barber as the protagonist. Chekhov, in The Lady with the Dog, starts from the rumour going round: word is that a new person has turned up on the seafront. Gossip as an opening. Bulgakov opens The Master and Margarita at Patriarch's Ponds, on an unusually warm spring sunset.
Five openings, five roads. The only common thread is that nobody is in a hurry, and they all know the reader has time to stay. It's a long-term promise. The entry cost is high because the return is high.
I find the counterexample in Dostoevsky himself: Crime and Punishment opens on a young man leaving his attic on a day of extreme heat, and takes the reader straight into the body. Weather, again. I'll pick it up further on.
India: the story within the story, language as a political question
An exercise I'd recommend: try asking yourself what 'the' language of Indian literature is. There isn't one. The Eighth Schedule of the Indian Constitution recognises twenty-two languages. At Union level the official languages are Hindi and English. An Indian author chooses which language to speak in, and the choice is already an act.
Rabindranath Tagore translated his own poems with his own hand, and Song Offerings came out in London in 1912. In 1913 he won the Nobel, largely for that book. A work born in Bengali, translated by the author himself into English, read by the West as the voice of India. That's the paradox of the Indian opening in the world canon: we often read it in a language it wasn't thought in.
The oldest structure is the frame. The Mahabharata is told by Vaishampayana to Janamejaya during the snake sacrifice at Taxila, and then repeated by Ugrasrava Sauti to the sages in the forest of Naimisha. The Panchatantra is a teacher, Vishnu Sharma, instructing three reluctant princes through stories within stories. In both cases the first page doesn't open the story: it opens the context in which someone will tell it. The pact is: I'll tell you who's speaking and to whom, before I tell you what.
This tradition runs all the way to Aravind Adiga: The White Tiger (2008) is a letter the protagonist writes to the Chinese premier Wen Jiabao, over seven consecutive nights. An epistolary frame, an improbable addressee, a cheeky tone. And in Midnight's Children, Salman Rushdie opens with a birth in Bombay, at midnight, on the day of independence, and the 'once upon a time' is interrupted straight away. The fairy-tale formula, used and broken on the same page. In The God of Small Things, Arundhati Roy begins with the month of May in Ayemenem, in Kerala: hot, oppressive. Weather again, once more as a character.
And then there's Vikram Seth, who in A Suitable Boy opens with a sentence spoken firmly by a mother. Dialogue as an opening, in a tradition that often starts from the frame. Is the entry cost higher in India than elsewhere? It depends on which India, which language, which translation.
When the rules get broken
Back to The opening doesn't forgive. Those rules are right for a specific context: an author trying to get read by a reader who doesn't know them, in a market that rewards speed. Change the context and the rule changes. The pact stays.
A broken rule isn't a mistake in itself. It's a mistake if the pact doesn't hold. Here's the table with the cases I came across in this research.
| Rule from my post-mortem | Who breaks it | Why it holds |
|---|---|---|
| Don't open with a dream | Rebecca (1938) | The dream is a promise of return, not a postponed waking up: the narrator is speaking from afterwards, and we already know it |
| Don't open with the weather | Roy, Dostoevsky, Manzoni | Weather and landscape are pressure on the character: the heat of May, the heat of July, the lake as a promise of story |
| Don't do an infodump | Moby-Dick | The encyclopaedia is a declared toll: everything that follows will use it |
| Don't start from a drawing-room conversation | Tolstoy | The drawing room is already action for anyone who knows how to read it |
| Don't open with waking up | Kafka | Waking up is the event, not the preamble |
The case study: the weather
Elmore Leonard, in 2001, in the New York Times, put never opening a book with the weather first among his rules. Before him, in 1830, Edward Bulwer-Lytton had opened Paul Clifford with a stormy night that still gives its name to a contest today: since 1982, the English department at San José State University has given a prize for the worst possible opening. I mention it in my post-mortem too, and there Bulwer-Lytton remains the villain.
Now look at the three I mentioned earlier. Roy, Dostoevsky, Manzoni. All of them start from weather or landscape. And none of them is a mistake. So what's different? Bulwer-Lytton's weather is a frame: it was a dark and stormy night is a formula. Roy's May is a physical condition that infects every character. Leonard's rule is a rule against weather-as-frame, not against weather-as-pressure. It doesn't say 'never talk about the weather': it says 'never use it as wallpaper'.
I feel this physically too. On a rainy evening on the Granatello pier in 1990, the rain wasn't backdrop: it was the reason we were there and not somewhere else. The weather, in that scene, is a character. I talk about it in writing with the body.
The opening that has to come back
There's a kind of story in which the first page has a second job: it has to be picked up again at the end. It's ring composition. The anthropologist Mary Douglas devoted a book to it, Thinking in Circles (Yale University Press, 2007): beginning and end mirror each other, and the meaning sits in the middle. She shows it in the Iliad, in the Book of Numbers, in Tristram Shandy, with examples ranging from Egypt to China.
I've been there myself. My Lettere dal cielo has a ring structure. The opening, then, had a double job: to hook the reader and to show without revealing, putting on the table everything the final hook would need. There were at least three versions. Each time I took something out and put something else in. I no longer remember what I took out. I remember the criterion: the balance was right when the reader, having reached the end, could go back to the first page and find everything there, in plain sight, without my ever having drawn their attention to it.
I won't tell you more, for reasons you'll understand if you ever read the book. A story like that can't be told without spoiling it. But the principle holds for any ring and I find it elsewhere too: it's the logic of Chekhov's gun seen from the opening's side. What you put on the table on the first page has to have a reason by the end.
In basketball, the basket that decides the game rarely comes from the last pass. It comes from a screen set a few plays earlier, a player standing in the right spot whom nobody in the stands was watching. When the ball arrives and the shot goes up unguarded, the crowd cheers the shot. Anyone who's read the game knows the basket was built earlier. The ring opening is that screen: you put it in plain sight on the first page and leave it there. If the reader spots it straight away, it's a telegraphed screen and the defence closes it down. If they only recognise it on the last page, the shot had been open for a good while.
Reading by series, reading in translation
Two facts about how I read, because they change how I judge an opening.
First: I read by author and by series. At the moment I'm reading the Arkady Renko novels by Martin Cruz Smith, from first to last, to study the style, the method, the author's typical structure: the craft. I've also read the Commissario Ricciardi novels by de Giovanni (around twelve volumes). Renko is just what I've got in my hands now.
What does that change for the opening? That in a series the pact is renewed, not signed. The first volume pays the entry cost in full: who Renko is, what Moscow it is, what it means to be an investigator in that system. From the second onwards that price has already been paid. The reader of the series comes in with credit.
This turns question 7 on its head. Whoever opens the seventh volume takes a whole world for granted, and their opening can afford to be shorter, more oblique, bolder. Whoever opens the first can't. Yet many manuals judge the opening of the seventh by the same rules as the first. The two series I've got in hand show the point well, because they open in opposite ways.
Renko opens on cold crime. In most of the novels I've read so far, the opening scene is a concrete discovery: a victim, or more than one, with a physical detail that makes the case crooked from the start. And the case doesn't stay local. Behind the body there's power, the KGB, the Cold War, corruption. Winter and cold aren't a frame: they're already the rigidity of the system. Renko, then, is an outsider from the first pages: honest, cynical, at odds with authority, always one step away from being sidelined. The setting changes from one novel to the next, and even Moscow changes, but the strategy stays the same: a short, tense, concrete scene, a violent or suspicious event. The pact is: I'll give you a puzzle, and I'm warning you that whoever solves it pays.
Ricciardi opens on the dead. Here the way in is visual, lyrical, almost spectral. Il senso del dolore begins, in my reading, with a dead child standing at a Naples crossroads, asking if he can come down. It's the 'Fatto', the commissario's cursed gift: seeing and hearing the victims of violent death. The reader meets the dead person's voice before they know about the crime. Death is a presence, and only afterwards a case. Naples, meanwhile, is already there: streets, lights, sounds, the city's social hierarchy under the regime. And straight after, in come the commissario, Brigadiere Maione, Dottor Modo, the Questura: the supernatural register and police routine alternate from the start, and that double step is the signature of the series. The pact is: I'll give you an investigation, but I promise you the dead have something to say.
Same genre, same entry cost, two different pacts. In Renko the world is hostile and pain is a symptom. In Ricciardi pain is the material and the world is the stage.
Second: I read in Italian, and I pay close attention to the translation. The opening is where translation does the most damage, because every word weighs more. An example that hits close to home is the opening of 1984. Orwell opens on a day that is bright cold. In Gabriele Baldini's translation (Mondadori, 1950; I'm quoting from an Oscar reprint I own) that day becomes 'fresca e limpida', fresh and clear. The difference is tiny in vocabulary and decisive in experience: cold is a discomfort the body suffers, fresh is almost a relief.
Shortly afterwards, in the original, the clocks strike thirteen. In Baldini's version the impossible thirteenth stroke is reduced to an ordinary indication of the time, one o'clock. The opening doesn't just change words: it changes the level of alarm with which the reader enters the novel's world. Other translations, like the more recent one by Enrico Terrinoni (Newton Compton, 2021), keep the thirteen and so the anomaly, with a verb less mechanical and violent than striking. The comparison is worth more than any verdict: same page, three different levels of alarm.
I'm not saying this to nitpick the translator. I'm saying it because the Italian reader of a foreign opening isn't reading the opening: they're reading a decision. And my job is to know which decision I'm reading.
I'll add the last piece, the physical one. My reading ritual today is an ebook, at the gate at Stansted. The ebook has a habit that a paper book doesn't: it offers you an extract before you buy. The opening, in an ebook, is a business card. And at the gate, the opening has to survive a tannoy announcement. It's not a lab hypothesis: it's the reason that, when I start a new book there, I know straight away whether the first page can hold me or not.
The Granatello pier and the gate at Stansted. Thirty-six years apart, two different places, one test.
The report
Here's the comparative summary. It's not a school report: it's a map.
| What it promises | How much it costs to get in | What it takes for granted | Counterexample | |
|---|---|---|---|---|
| Crime/thriller | Order restored | Low | The logic of the genre | Ricciardi: place weighs as much as the body |
| Fantasy | A coherent world | High | Patience | The world suggested, not explained |
| Romance | An intimacy | Low | Desire | Voice before plot |
| Memoir | That it happened | Medium | The author's good faith | Place and date as a signature |
| Fairy tale | A ritual | Almost zero | The formula | Rushdie: the formula broken |
| Copywriting | An advantage | Zero | Nothing | Volkswagen: subtraction |
| Italy | A voice, a place | Medium | The city as memory | Manzoni, Calvino |
| United Kingdom | A voice you can trust | Medium | The unsaid | Rebecca |
| United States | A scene | Low | The workshop structure | Moby-Dick |
| France | A stance on form | Medium-high | Form as discourse | Flaubert, Camus |
| Spain / Latin America | Curved time | Medium | The reader accepts ambiguity | Cervantes, Rulfo |
| Russia | Long time | High | Social codes | Dostoevsky: the body straight away |
| India | A frame | Variable | The language chosen | Roy, Seth: starting from the present |
The checklist of seven questions
Before you close a first page, answer in writing, one minute per question:
- ☐ Who is speaking? A voice the reader can trust, or knows not to trust.
- ☐ Where and when are we? A place and a time, even if only as a hint.
- ☐ What question is left open? Just one, that you can put in a sentence.
- ☐ What rhythm does it have? Read it aloud: are there short sentences that cut through?
- ☐ What pact does it sign? Promise, cost, question: all three.
- ☐ How much does it cost to get in? Count the names, the places, the terms to grasp.
- ☐ What does it take for granted? And does your reader actually have it?
My opening under the grid
I'm applying the seven questions to the opening of this article, the Granatello one.
- Who is speaking? Me, in the first person, in memory.
- Where and when? Portici, Granatello pier, 1990.
- Open question? What we were reading, and what it has to do with openings.
- Rhythm? Short sentences for the facts ('I don't remember the titles'), long periods for the context.
- Pact? Promise: I'm telling you a true experience. Cost: a few lines before getting to the point. Question: why this scene?
- Entry cost? Low. One place and two people.
- Taken for granted? That you know what it means to wait in a car, in the rain, in 1990. Not every reader has that. Someone who's thirty today might not.
The weak spot is the last one. I left it that way because changing it meant explaining, and explaining meant losing the electricity. It's a choice, and like all choices it has a price.
How I'll close
I promised I'd defend the thesis to the end. Here it is.
The rules of the opening are local. The pact is universal. Change the genre, and what you promise changes. Change the territory, and how much you can ask changes. Change the place where the reader opens the book, and how much time they've got changes. But in every language, in every genre, in every era, the first page does the same thing: it tells a stranger whether staying is worth it.
The rest is craft. Pick your reader, pick their pier and their gate, and write the first line for that place. Then close the book and do the one-minute test.
If you fancy an experiment, take your first page, the most recent one, and answer the seven questions. Then tell me where you tripped up. In mine, I tripped up on the seventh.
Sources
The sources, in the order they appear in the article. Where a source doesn't specify a detail, the text doesn't either.
- Gorky Park (Martin Cruz Smith, 1981)
- Commissario Ricciardi, Il senso del dolore The series runs to around twelve novels.
- The autobiographical pact (Philippe Lejeune)
- Fairy tales and narrative functions (Vladimir Propp)
- Rebecca (Daphne du Maurier, 1938)
- John Caples The music school advert dates from 1926; some sources give 1925-26. 'Tested Advertising Methods' is from 1932.
- Rolls-Royce (David Ogilvy, 1958)
- Volkswagen, Think Small (1959) Copy by Julian Koenig, art direction by Helmut Krone, agency led by William Bernbach.
- Iowa Writers' Workshop Founded in 1936, first director Wilbur Schramm.
- Camus and transparent writing (Roland Barthes, 1953)
- The magazine Russkij Vestnik and the novels it published The dates are those given on the page; the page doesn't specify how often issues came out.
- Languages of India (Eighth Schedule) 22 recognised languages; at Union level the official languages are Hindi and English.
- Rabindranath Tagore, Song Offerings London, 1912, translated by the author; Nobel Prize 1913.
- Mahabharata and Panchatantra (narrative frames)
- The White Tiger (Aravind Adiga, 2008)
- Midnight's Children (Salman Rushdie)
- The God of Small Things (Arundhati Roy)
- The rule on weather (Elmore Leonard, 2001) Published by the New York Times in July 2001.
- Bulwer-Lytton and the worst-opening contest Paul Clifford, 1830; San José State University contest since 1982.
- Ring composition (Mary Douglas, 2007)
Frequently asked questions
What's the difference between an opening, a prologue and a lead?
The opening is the start of the text: the first line, the first page, the first paragraph. The prologue is a section of its own, separate from the first chapter, which can have a different time, place or voice. The lead is a trade term, used mainly in journalism and advertising, for the first lines that have to hook the reader. In practice I split them like this: the opening is where you begin, the prologue is where you take a bit of licence, the lead is what you need so you don't lose the reader.
Does an opening work the same way in every genre?
No. A crime novel opens a question straight away, often with a body or an anomaly. Fantasy asks for more patience because the reader has to learn a world. A memoir needs a place and a date, because it promises that what you're reading really happened. The rule changes, the function doesn't: the first page has to tell the reader what it promises them and what it asks for in return.
What's the 'pact' of an opening?
It's a combination of three elements: a promise (what the text assures you it will give you), a cost (what it asks of you in return: attention, patience, names to remember) and an open question (the thread that keeps you hooked). If one's missing, the opening is standing on two legs.
Is it true you should never open a book with the weather?
It's a well-known rule, and Elmore Leonard put it first in his list. But it doesn't hold in absolute terms. Weather used as a frame, the dark and stormy night, is a cliché. Weather used as pressure on the character, like the heat of May in Arundhati Roy's novel, is a choice. The rule is against wallpaper, not against physics.
Why do Russian openings seem so full of names and titles?
Because the entry cost is higher, and the nineteenth-century Russian novel relied on the reader's time: many of these works came out in magazines and weren't judged in a minute. Names with patronymics and diminutives are there to say who's who, and what their social relationship is. For an Italian reader the real difficulty is the translation: it pays to know which edition you're reading.
Does translation really change the opening?
Yes, and it's the point where it changes most, because every word weighs more. A cold rendered as a fresh changes the atmosphere of the whole page. When I compare two translated openings, I always note the translator and the edition, because I'm reading a decision, not the original.
Does where you read change how an opening should be written?
It changes the tolerance, not the technique. A reader opening an ebook at an airport, waiting to board, can be interrupted by an announcement; a reader in an armchair in the evening can't. Anyone writing for the web, an email or an advert knows the first line is the whole story, because there's no second chapter. Thinking about where it'll be read is a practical way to calibrate the entry cost.
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