This is the first of a series of posts I will publish on naming. Many think that to find a super, ultra, hyper, beautiful name you need inventiveness. True, very true, without creativity you don't go anywhere, but it is also important to give yourself and give yourself rules to ...
Whether good or bad is up to you, but here's how to get users to write about you and build a reputation Building one's authority on the web is an objective that involves the application of various precautions, all in synergy with each other: to achieve this goal, a business can start paid advertisin...
Reaching a large number of people on social media is increasingly difficult. Signing up for social platforms does not automatically mean visibility. You have to commit by frequently publishing interesting content for your target audience, interact as much as possible and test as much as I can what w...
Among the tips that the platform has never tired of sharing with subscribers is to use a "show, don't tell" approach for your LinkedIn profile: rather than dwell on long-winded descriptions of previous professional experiences or studies, it is better to fill in the appropriate field of goals achiev...
What is an infographic? How are the best infographics made? Why make an infographic? When we need to offer statistical information in an immediate and clear way and at the same time we need to attract attention and arouse interest, infographics are the tool par excellence. Let's discover its potenti...
Persuasive Copywriting is the writing of texts that lead to , lead towards . It's that succession of words, emotions and stories that take you on a journey and lead you to action. Did you know that, beyond fantasies and hearsay , there are many techniques and tricks you can and must follow to make y...
Can words guide the user towards completing an action? Certainly, but they must be chosen carefully to facilitate pleasant navigation. With UX Writing you can do it! USER EXPERIENCE: always take care of the user Let's start by taking a step back. What will the acronym UX that is seen so much on the ...
Storytelling is the art of telling stories. We could say that it has a lot to do with creative writing, the narrative techniques on which the novels and films in which we get lost at the end of the day are based and which have a common root within the Hero's Journey theorized by Joseph Campbell. Whe...
“Whatever people say, words and ideas can change the world.” – John Keating (Robin Williams) in Dead Poets Society In love, in politics, in friendship, at work, words have the power to change our opinions, they say who we are, they represent us, they act on the perception that others have of us, the...
No one should be afraid to sell the fruit of their work. It's no shame to want someone to buy from us, just as it's no shame to write to sell. Writing a sales page is not easy because it requires clarity with respect to one's business, method in writing and honesty with respect to what we propose, b...
How is a brand perceived by people on social media? This is a question that sooner or later every company gets to ask itself. The first way to go is always to address people and there are different methods to analyze brand perception. However, there are specific dynamics on social media, and sometim...
How do you make a good podcast ? Everyone talks about podcasts and everyone, at least on paper, can become a podcaster in an instant. Today, the podcast is the shortest route to truly effective personal branding . You can use them for content marketing , to tell stories, inform, educate, engage . It...
When you work in graphic design, the request to design a poster or create a playbill is certainly one of those that are addressed to you most frequently. A poster is usually used to communicate an initiative or an event: therefore it must capture attention , convey a series of sensations in line wi...
Back to the corporate Tone of Voice, which I have already talked about in this article . I talk about it again, because whether you want to take care of your online communication yourself or decide to entrust the texts of your site to a professional, the tone of voice is a chapter that you will have...
Italy is a country that stands out for the presence of countless small and medium-sized enterprises and in the last period small online businesses have also increased as a result. Operating online offers small businesses the opportunity to achieve results and objectives that can hardl...
Writing easier is an act of courage and an act of love. For your brand and for your readers. And yes, it's a dense journey, sometimes a Homeric undertaking, but the result always offers breathtaking views. Complicating is easy, simplifying is difficult. To complicate, just add everything you want: c...
Talking to clients, I often realize that the differences between payoff, headline, tagline and claim are not always clear. In this article I would like to explain their functions and their particularities to understand when you need one and when you need the other. An important premise. Over the yea...
The idea that some sectors have no reason to be present on social networks or in any case to concentrate resources and efforts on the development of marketing and branding campaigns is still very rooted. As well as that certain products or services can only be communicated using certain tones and do...
Video content and carousels on Instagram are the most popular formats for brands to make edutainment , or educational entertainment. Especially videos, also thanks to the increase in popularity of Reels on Instagram, are perfect for engaging and educating users on multiple topics. Some statistics ha...
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