Did you know that we spend about 6 hours a day on the internet and almost 2 hours on social media? A fact that requires us not to underestimate the potential of Instagram Marketing . 67% of active online users are subscribed to Instagram (a figure that emerged in Digital 2021, the latest report by W...

Receiving at home items that we have purchased online is now everyday life , and as the packages increase, the attention we pay to the packaging design chosen by the company increases. Sometimes, however, we realize that this aspect of the relationship with the customer is unjustly neglected. Instea...

Why is it so important to learn how to take portrait photography ? Well, a first answer is because everyone does them, and few are really beautiful ones. Therefore, learning how to improve the photographic portraits we take means being able to give your photographs that extra something that will mak...

Writing for the market, tailoring your book to a well-defined audience, has pros and cons. In this article we try to find out the advantages and disadvantages of occupying a niche, so that you can evaluate your options. What does it mean to write for the market? The phrase writing for the market mea...

If you are dealing with a graphic project that will go to print or if you have already tackled projects for printed matter , such as business cards, brochures, catalogs or posters, surely you have used or have been instructed to use the CMYK color method . We have already talked about color modes an...

Where does emotional marketing come from? We often think that, being rational people, we make decisions through logic. But the truth is that we are guided by emotions and thanks to them we manage to make our daily decisions. The first to discover this phenomenon was Antonio Damasio while working wit...

What happens when designers embrace the senses beyond sight? Design doesn't exist in a vacuum. We are constantly and simultaneously surrounded by textures, contours, smells, sights and sounds. As designers, we should consider all of the senses when designing, not only to connect more fully with our ...

Rhythm is something found in all creative arts. For example we tap our toes and snap our fingers to the rhythm of music. We find rhythm in poetry and stories. There is also a rhythm to tell a joke. And rhythm also exists in photography. There is a visual rhythm that brings the photographs to life. R...

Readers are like fish. Smart fish. Fish that they know the perpetrators are out there to get them, drag them in, and catch them for the rest of their lives at sea. But, like any self-respecting fish, readers are not caught easily. They aren't going to give in to the lure of your story unless you've ...

In the last fifteen years, social networks have changed our lives and also the way we work. The data speak for themselves: about 5.3 billion people in the world use a mobile device, and 4.62, or almost 60% of the world's population is registered with at least one social network. ...

Did you know that lighting is the most important element in still life photography ? It is true. Lighting adds atmosphere, provides context, heightens interest and helps create dynamic shots, so if you want to learn how to light a still life scene, then you're well on your way to capturing great ima...

In recent years, a new neologism has developed in the field of marketing: femvertising , ie a communication strategy that seeks to combine feminism with advertising to represent strong, proactive and positive female models in the advertising field. This type of communication aims to break down gende...

Many photographers experience anxiety when they think about using flash. It is a large unknown, difficult to control and it is very difficult to predict what the results might be like. Actually knowing when to use flash to enhance a photograph is just another choice to make. A bit like deciding whic...

The enthusiasm for Napoli's great season, of which I am a passionate fan, inspired the writing of this article. The excitement of the hours before the match, going to the stadium to watch your favorite team and comments with the other fans. These are rituals in which most Italians recognize themselv...

You probably already know perfectly what line spacing is , you've certainly used this parameter often , in the documents you use for work or study. But maybe you don't know exactly what it is and above all maybe you've never really thought about how important line spacing is . In fact, we are usuall...

In graphics , managing space well is essential and this also applies to font space : we have already talked about the vertical space between lines of text, ie the line spacing , but now let's deal with the horizontal one and the parameters called kerning and tracking . It can happen, indeed it happe...

If you have already tried to arrange the space that a writing, a text, in short, any group of fonts occupies horizontally to arrange it in a graphic project then you have almost certainly acted on the tracking . But what exactly do we mean by tracking? It is in fact a parameter of horizontal spacing...

Design hierarchy is the organization of elements on a page or in a project to guide the eye of the viewer and create a certain look and feel. It is an important weapon for us designers because it helps us to give the right importance to the various contents that make up a layout, from the highest to...

Assisi in Umbria (Italy) - © 2020 Umberto Mazza I am very fond of architectural photography and cathedrals, churches, temples - almost any place of worship - are great subjects for our cameras. To me, the older the structure, the better. Ancient or secular churches have character and are steeped in ...

Competitor analysis is an essential activity in defining the Social Media Strategy , in this article we will mainly focus on the analysis of the competition on Instagram. First, however, a clarification is necessary, namely that this type of analysis must be integrated within a broader analysis that...