Contrast is a very powerful graphic weapon, which allows us to highlight a certain element and emphasize it in relation to the context. We must learn to manage it in the right way, in order to avoid errors of evaluation and unbalance the entire project. To help you find the best balance, today let's...

One of the main characteristics of Street photography is the urgency needed to capture that unique, unrepeatable moment which is the essence of this discipline. This particularity could give the impression that there is no place for a carefully composed image in street photography. While there are s...

In an increasingly globalized world, marketing is one of the fundamental tools for the success of any company, especially for start-ups trying to position themselves in a competitive market. Content is among the most important elements to consider in a marketing campaign, as understandable text in t...

As a photographer, it's incredibly important to know what makes a great photo. Just having a nice camera and good equipment is not enough to be able to stand out in this industry. Photography is a visual art and, as with most art forms, there are no hard and fast rules or formulas that guarantee a c...

They are often lumped together and confused as one, but recruitment marketing and employer branding are actually two different sides of the same coin. In fact, both disciplines have the role of making the brand more interesting in the eyes of job seekers. But what are the main differences and how do...

Beyond the usual ready-made examples, let's discover the principle on which a successful typeface matching for our book, magazine or commercial publication is based. The task is not easy, the distances to be covered are long and the unexpected in the path different but we will see how, relying on th...

Resolution is always a bittersweet moment. You have reached the end of the story. You've climbed the mountain and now you can plant the flag of completion at the top. But like the final moment of any job, this is also the end of all the fun you've had in your wonderful world of made-up people and pl...

How many times have you seen around, on a leaflet, a poster, a social graphic, some stretched, elongated, enlarged fonts ... in short, stretched ? Maybe you even thought that it was all in all a fun effect, useful for attracting attention. Or even (no, come on, really?) you've used stretched fonts i...

In addition to writing, I am also an avid reader and, reading, I realized that the success or otherwise of a story rests on two solid foundations: immersion and emotional involvement (or attraction). If one of these two pillars is missing at a certain point in the story, its whole scaffolding collap...

I start this article by telling you a story. The story of a young and inexperienced graphic designer struggling with the printing of a flyer , who talks on the phone with a printer. The young graphic designer had sent the pdf of the flyer via email, leaving his telephone number in case of need. Afte...

Creating tension in a story can be tricky. Have you ever received feedback that a scene is boring or should be cut, but you know it's crucial to the overall plot development? What do you do at this point? You probably need a little help building tension, taking the scene from good to great. In this ...

Learning to write dialogue can be very difficult. For years I have struggled deeply with the dialogue in my stories. I thought writing conversations that felt real and true to the characters wasn't my strong suit. I let this belief dissuade me from striving to improve. I was wrong. Stories absolutel...

Black and white photography has a unique and timeless appeal . His classic and minimalist style remains one of the most appreciated in photography. In this guide article we will discover together all the techniques and tricks to photograph fantastic black and white photographs. What is black and whi...

Have you ever wondered which fonts are most used in the most famous logos? Those logos that you happen to see hundreds of times, repeated on all the screens, T-shirts and sheets of paper around you. Well then not if the only one and this article is made for you! In fact, in this article I want to te...

Expository writing is defined as a style that aims to clarify something, explaining and expounding a topic to give clarity and context. This makes sense when you understand that the word expository comes from expose. In this article, we'll dive into the world of expository writing to unravel the ess...

Do you have important news about your company that you want to share publicly? Then you might need a press release. If you don't know where to start, let's see how to do it together through a step-by-step guide. Let's start? Premise I tell you right away that if you want to write a beautiful and eff...

Readers are eager to root for the characters. When they manage to identify with a character after sharing thousands of words with them, their engagement with the book strengthens. But to achieve this effect, it is crucial that the characters are not devoid of weaknesses. Many novice writers make the...

Photo by Picography In this article, I want to provide answers to these questions and share my knowledge about the art of creating corporate identities. If you're a graphic designer like me, constantly looking for ways to improve your skills, then you're in the right place. So, are you ready to star...

Photo by Sebastian Boring on Unsplash Seascape photography represents a genre focused on capturing the beauty and essence of the sea or ocean, along with its surroundings. Photographing these scenarios involves capturing various elements such as the coast, beaches, waves, rocks, cliffs, marine life,...

Scrolling through Instagram, it's hard not to notice how attention-grabbing portraits are often those imbued with suggestive and dramatic lighting. If you're a portrait photographer, light management can completely transform the atmosphere of a shot. But intense and dramatic lighting isn't just abou...