Link building represents the heart of off-page SEO, the search engine optimization activity that aims to obtain hypertext links from websites with a different domain than yours. This is useful for improving the ranking of the site. We do link building because it allows us to position a...

    What are the essential points to work in the world of professional writing? It's hard to make a complete list of rules, which is why it might be useful to have a copywriting checklist infographic at hand. It is no coincidence that, while writing this article, I have identified and mark...

      When we look at photos with a black background and a well-focused subject in the foreground, they look much cleaner, more professional and decidedly captivating. This particular technique works with all genres of photography, especially portraits, but it also works well in natur...

  Companies often focus on acquiring new contacts, forgetting about those customers who have been reached and courted with so much effort. And it's a short step from neglecting these customers to losing them. So here are some tips to recover your customers with the right campaign and regain the...

      I have been following Mario García for years, one of the most famous newspaper designers in the world, who among other things best personifies the American dream: a Cuban refugee boy arrived in Florida, without knowing a word of English, he became a journalist and then a visual ...

      How many times have you read a text online (but also on paper) and defined it as " flat "? How many times have you yawned or realized you weren't remembering anything you read? I think it has happened to everyone sooner or later, because too often we are faced with static texts ...

Photography is communication... probably one of the most effective forms of communication, capable of bringing whole universes to life in a two-dimensional space, arousing emotions, memories, creating trends and even influencing the viewer. To get the most out of the image we are shooting, we need a...

      The goal of street photography is to reveal small daily events in the life of individuals and society. Contrary to what one would expect, images don't have to contain a road… Instead they can be “stolen” wherever people congregate and have interesting behaviors. Street photograp...

  Emails are the main source of communication at work. We exchange emails with colleagues, executives, customers and consumers on a daily basis, but sometimes the recipients fail to understand the messages received or, even worse, the exchanges last for endless days, stealing a significant amou...

    Visual communication is the transmission of a message through an image (therefore it is sometimes called iconic communication, from the Greek eikon, "image"), which metaphorically represents reality. Communication through images allows you to achieve the maximum communicative effect in...

    Portrait photography is often more captivating than other genres of photography because it often tells a story with just a glance.   Even if there are those who prefer naturalistic or landscape photography, I love photographing people, even if I realize that it is extremely diffic...

  From the 80s advice designed for copywriting and advertising, but which adapt to any type of writing.   Writing tips from famous writers have always been in vogue as useful content for aspiring writers and beyond. If at first I appreciated them, then I was a little wary of them, because,...

  Managing the sales of your shop or business and earning money is not always easy. If you have recently opened your business and need some ideas to attract the attention of customers, in this article we will see some very effective marketing techniques that will surely allow you to increase yo...

Making a photograph with a white background was one of the first challenges I set myself when I started to get passionate about this beautiful art. Trying to recreate that magical advertising atmosphere, where the subject is highlighted thanks to the strong chromatic contrast with the background, is...

      The word "photography" derives from the composition of 2 words in Greek: photo (phos) and graphy (graphis), therefore literally "photography" means drawing with light. The latter is therefore the essential element to be able to take an image, without it we could not speak of pho...

      The generational turnover between Baby Boomers and Millennials is upon us and the transfer of knowledge, in terms of intellectual capital, is strategic for business continuity The time is getting closer and closer when an entire generation, that of the so-called Baby Boomers , w...

  When we talk about Lead Generation we mean the set of marketing actions that aim at acquiring and generating interested contacts . In fact, the Lead is a potential customer interested in the product/service you offer, who has come into contact with you, leaving you some data with which you ca...

      One of the things I am asked most often is how to create an interesting editorial plan . Let's start from an assumption: you are an interesting person , what you have to say is interesting and what you do every day is also interesting . I know: it doesn't seem like that to you a...

      Shooting portraits in natural light has the power to evoke an ethereal, minimalist style that takes the viewer's breath away. There is something very simple and stunning about a visually striking natural light portrait. Whether it's a soft shadow during perfect morning light, or...

What is an infographic? How are the best infographics made? Why make an infographic? When we need to offer statistical information in an immediate and clear way and at the same time we need to attract attention and arouse interest, infographics are the tool par excellence. Let's discover its potenti...